Integrated cloud backup and disaster recovery are increasingly important in security ecosystems. Companies rely on cloud backup and disaster recovery services to augment their physical backups and avoid disastrous data loss or paying hefty ransoms to attackers. In 2022, only one in three companies had a proper backup plan that prevented them from paying cyber criminals.
Veeam is a popular choice for managed service providers (MSPs) delivering backup and disaster recovery. Knowing how to sell Veeam products to your MSP’s clients effectively can drive more revenue to your business. Understandably, this can require some Veeam sales training, including how to talk to your clients about the benefits of cloud backup and disaster recovery and why working with a trusted partner can be beneficial for your offering.
What is Veeam?
Veeam is a backup as a service (BaaS) solution designed for multi-tenancy and scalability. It provides an automated, flexible and centralized platform that makes scaling your managed backup services, onboarding new clients and optimizing technical resources easy.
Sherweb now offers expanded Veeam solutions to its partners beyond Veeam Cloud Connect (VCC) and Veeam Backup for Microsoft 365 (VB365). With the Veeam Service Provider Console (VSPC) and Veeam License Rental (VLR) added to Sherweb’s cloud marketplace, you can manage your entire Veeam ecosystem through our partner portal.
A quick breakdown of Veeam solutions
Veeam Cloud Connect provides quick and easy infrastructure backup and environment replication for your client.
The Veeam Service Provider Console gives service providers centralized monitoring and management capabilities for their customers’ Veeam-protected workloads.
With the launch of VSPC, Sherweb customers can also benefit from Veeam License Rental, which gives VCSP partners access to expanded license usage rights, pay-as-you-go pricing, portable licenses and automatic license updates.
Benefits of adding Veeam to your MSP portfolio with Sherweb
Sherweb is committed to providing its MSP partners with solutions that fit their specific needs. That’s why we have integrated solutions to help you bring Veeam services to your clients.
With our ability to offer VCC, VLR and VSPC, we provide MSPs with an all-in-one solution to sell Veeam to your clients as a comprehensive data protection package.
While many providers offer Veeam licensing, you’ll be left to figure out some of the most tedious parts of the process on your own, from finding a storage solution to getting everything set up. There’s often neither a VCC storage option nor—in the case of dedicated resellers—the ability to easily add on other products in cybersecurity, productivity, etc., that your clients may need.
We ensure your Veeam setup operates in alignment with security and legal compliance and overall cybersecurity best practices by having VSPC deploy in the same region as VCC. Our reliable off-site backups also adhere to the 3-2-1 rule.
Sherweb also helps you centralize your licensing and upsell to your end users easily. We have flexible Veeam pricing and adjustable commitment options, including pay-as-you-go and 1-year or 3-year commitments that scale up or down with your clients’ business, and a cheaper per GB price with licensing included.
How to sell Veeam’s cloud solutions to your MSP clients
Veeam has its own Veeam sales training designed to help you sell products to its customers and we recommend you check it out. But great sales conversations start with having clear and focused talking points driven by the needs of your MSP clients. You want to help them understand holes in their current cloud protection and disaster recovery strategy and be prepared for any objections.
Underscore the importance of cloud backup and disaster recovery solutions
Data loss results in significant financial, legal and productivity losses, and helping your clients understand the full business impact of inadequate data protection is in everyone’s best interest. Preventing data loss is paramount to any organization, no matter its size.
Cloud backups and disaster recovery can be a fast and cost-effective solution for MSP clients to safeguard their data. With Veeam’s automated backups, they won’t have to think about it, and it won’t be another thing they have to do before logging out.
Share why physical backups aren’t enough to safeguard your clients’ data
Many companies still rely on only physical backups to keep their data safe. As an MSP, you understand why this is insufficient to keep your clients’ data protected, but your clients may not.
Talking to your clients about the risk of damage, corruption and theft that come with physical backups helps them understand how automated cloud backup and disaster recovery can help them get back up and running quicker if data loss or a cyberattack does happen. Veeam streamlines the backup and recovery process and eliminates some of the risks that come with human-controlled, physical backups.
Highlight the importance of regulatory security and privacy compliance
Navigating ever-changing regulatory requirements can be a pain for all parties. Having an integrated solution allows clients to rest easy knowing their data is being properly stored and compliant with the right measures in place.
You can deliver BaaS with Veeam as being regulatory compliant, as Sherweb deploys VSPC in the same region as VCC. We monitor the guidelines for you, although we recommend staying vigilant and informed so you can answer questions for your clients with the most up-to-date information.
Emphasize the no-risk free trial
De-risking a potential investment for a client makes it easier to get a yes. With Sherweb, you’re able to offer a 30-day free trial of Veeam’s lineup of products. With integrated license rental, backup storage options and client onboarding all managed through the partner portal, it’s quick to get your clients set up so they can experience the full benefit of Veeam’s products.
The 30-day free trial makes it easy for you to sell Veeam to your MSP clients and get them fully onboarded before they pay a cent. And if a client decides it’s not the right solution for them, that’s okay, too. There’s no cost to MSPs as long as the trial is canceled within the 30-day window.
Ready to get started with Veeam?
Backup and disaster recovery are critical to businesses of all sizes and cloud-based options like Veeam allow for quicker recovery and prevention of data loss. Clients want cloud solutions to complement or replace their physical backups and to help prevent against the threat of cyberattacks.
With Sherweb’s robust lineup of Veeam offerings, you’ll be able to provide your clients with the peace of mind and security that their data can be recovered should a worst-case scenario occur. And with flexible pricing, easy license management and tools like a 30-day free trial at your disposal, Veeam at Sherweb is a cost-effective solution to address your MSP clients’ disaster recovery and backup needs.
Want to learn more about how Veeam can benefit your MSP offering? Reach out to us to start a conversation or book a demo today.
