As the IT landscape evolves, the pressure on managed service providers (MSPs) to deliver robust data protection solutions has never been higher. With the rise in cyber threats, stringent compliance mandates and the shift toward hybrid and multi-cloud environments, MSPs are at the forefront of safeguarding client data while driving operational growth.
Staying ahead of cloud data protection trends is crucial to not only protect clients but also to differentiate your MSP business in an increasingly competitive market. Here’s a closer look at the key trends shaping the future of cloud data protection and how you can leverage them to empower your clients—and your business.
The rise of unified data protection strategies
As businesses adopt hybrid and multi-cloud infrastructures, managing data across diverse platforms has become increasingly complex. According to Veeam’s 2024 Data Protection Trends report, 85% of organizations now operate in hybrid-cloud environments, but nearly half struggle to implement consistent data protection strategies.
For MSPs, this represents a clear opportunity to step in with unified data protection solutions that ensure seamless backup, recovery and disaster recovery across cloud and on-premises environments.
Actionable Tip: Offer standardized yet scalable solutions tailored to client needs, such as disaster recovery-as-a-service (DRaaS). Highlight your ability to unify fragmented data protection strategies across platforms, reducing complexity for clients.
Growing emphasis on ransomware resilience
Ransomware attacks remain one of the most pressing concerns for businesses worldwide. According to Veeam’s Global Report on ransomware trends, in 2024, 75% of organizations reported at least one ransomware attack, with 49% hit 1-3 times. Additionally the report noted that 27% of those who paid ransoms couldn’t recover their data. You’re probably wondering how this happens, maybe not once but definitely twice? Based on the report the majority cited inadequate backup solutions as a significant vulnerability.
MSPs must prioritize solutions that go beyond traditional backups by offering ransomware-specific recovery strategies. Features like immutable backups, real-time threat monitoring, and secure recovery ensure businesses can bounce back quickly after an attack.
Compliance-driven data protection
With data regulations such as GDPR, HIPAA, and CCPA expanding their reach, businesses face increasing pressure to comply with stringent data protection requirements. Non-compliance can lead to hefty fines, reputational damage, and business interruptions.
MSPs that position themselves as compliance experts can offer immense value to their clients. Beyond providing tools for data protection, MSPs can help clients navigate regulatory landscapes with clarity and assurance.
Pro Tip: Include compliance reporting and audit-ready documentation in your service offerings. These capabilities provide peace of mind to clients and establish your MSP as a trusted partner.
Cost optimization through modernized backup solutions
As IT budgets tighten, cost efficiency is more critical than ever. Businesses are looking for MSPs that can reduce costs without compromising on quality.
The trend toward modernized backup solutions, such as object storage and cloud-native backups, offers significant cost savings over traditional approaches. MSPs that embrace these technologies can offer their clients high-value solutions that fit their budgets.
Partnering for success
In the fast-paced IT industry, relationships matter. Clients don’t just want solutions; they want guidance, trust and a partnership that prioritizes their success. MSPs that adopt a human-first approach—building strong client relationships, offering personalized support and being proactive in their strategies—are far more likely to retain and grow their client base.
Why Sherweb? At Sherweb, we believe in empowering MSPs with not only the right tools but also unmatched support and expertise. Our goal is to ensure MSPs have the resources they need to build meaningful client relationships and scale with confidence.
Looking ahead: Preparing for the future of data protection
The cloud data protection landscape is evolving rapidly, and MSPs that adapt to these trends will lead the charge in safeguarding their clients while unlocking new revenue streams. Whether it’s through unified strategies, ransomware resilience, compliance support or cost-optimized solutions, the opportunities for MSPs to add value are endless.
By partnering with Sherweb, you gain access to cutting-edge solutions and a partner dedicated to helping you scale and grow.
Ready to transform your data protection strategy?
The Veeam backup and disaster recovery suite of products allows Sherweb partners to enhance their backup service offerings, and the VLR console makes it easy to provision new licenses for clients. Veeam is also a trusted source for Microsoft 365 backups.
Want to learn more about how Veeam can benefit your MSP offering? Stay ahead of the curve with Sherweb. Start a conversation today and discover how our solutions empower MSPs to deliver seamless, secure and scalable data protection.
