What’s the key to running a thriving MSP in today’s competitive market?
With growing competition, tighter margins and rising client expectations, you need more than just technical expertise, you need the right strategies to differentiate, secure and scale your business.
Cloud services, security offerings, and customer experience have become the biggest drivers of success. But how do you turn these into real growth opportunities?
We’ve got the answers.
How cloud & security drive business growth
To stand out, you must offer more than just IT support. Clients expect proactive, forward-thinking solutions that improve security and operational efficiency.
Cloud adoption as a competitive advantage
Businesses are rapidly shifting toward cloud-native environments, seeking scalability, cost efficiency and enhanced accessibility. For you, the opportunity lies in:
- Expanding cloud service offerings to meet growing client demands.
- Becoming a trusted advisor on cloud migration and optimization.
- Leveraging automation to enhance service delivery and reduce operational overhead.
Cybersecurity: A non-negotiable for success
Cybersecurity is now a core expectation rather than an added service. As threats grow more advanced, businesses must prove their ability to protect client data and operations.
Audrey Lopez, Product Marketing Manager at Sherweb, reinforces the importance of security:
“Security is a major selling point. Clients want peace of mind, and offering advanced security solutions helps build trust and differentiation in a crowded market.”
How you can strengthen security offerings:
- Offer advanced threat detection & response solutions.
- Educate clients on security best practices through workshops & assessments.
- Leverage AI-driven security tools for proactive threat mitigation.
Customer success: Building stronger client relationships
Building long-term client relationships is just as important as acquiring new customers. How you engage with and support your clients directly impacts retention, referrals and revenue growth.
Leveraging strategic Partnerships for business growth
Partnering with a cloud solutions provider allows you to expand your portfolio without taking on additional overhead.
Lydia Leskovar, Channel Account Manager at Sherweb, highlights the value of these partnerships:
“Partnering with Sherweb allows you to leverage our expertise, expansive portfolio, and economies of scale to deliver exceptional cloud services to your clients.”
Strengthening client engagement
Success isn’t just about offering solutions; it’s about creating meaningful partnerships with clients. That means ongoing communication, proactive recommendations, and staying ahead of their needs.
How you can enhance client engagement:
- Regular business reviews to align IT strategies with client goals.
- Proactive communication about security updates and cloud service optimizations.
- Providing strategic recommendations to improve client efficiency and performance.
Staying ahead: Continuous learning & industry connections
With the industry constantly evolving, staying informed and connected is key to long-term growth.
Tram Nguyen, Senior Manager of Product at Sherweb, encourages businesses to embrace learning opportunities:
“The key to growth is leveraging all available resources. Don’t be overwhelmed by the volume of information—stay engaged through events, webinars, and vendor partnerships.”
Véronique Genest, Senior Marketing Manager of Events at Sherweb, emphasizes the power of networking:
“Attend industry events to learn, network, and stay up to date. Many partnerships and client referrals blossom from face-to-face interactions.”
How you can maximize learning & networking opportunities:
- Attend vendor webinars & workshops to stay informed on the latest technologies.
- Engage with industry peers at trade shows to gain new perspectives and potential business opportunities.
- Use networking events to build vendor & client relationships that can lead to referrals and strategic partnerships.
- Tap into distributor & vendor resources for expert guidance on product positioning and service differentiation.
Why progress in tech matters: International Women’s Day & #AccelerateAction
The theme of International Women’s Day 2025 #AccelerateAction, calls for faster progress in business and technology. While the IT sector continues to evolve, women still make up just 25% of the cybersecurity workforce and remain underrepresented in leadership roles.
Yet studies consistently show that diverse teams drive stronger innovation and business growth. In an industry facing a talent shortage, companies that foster diverse perspectives can build stronger, more resilient teams.
Companies that actively invest in fostering a more inclusive workforce often see improved team performance, problem-solving capabilities, and financial success. Studies from leading research firms indicate that organizations with diverse leadership teams are 39% more likely to outperform competitors.
Strengthening your business with the right strategy
Success in the IT space is more than just keeping up with technology, it’s about implementing the right business strategies to deliver value to clients.
By focusing on:
- Cloud services that drive efficiency and scalability.
- Security solutions that protect clients from evolving threats.
- Customer success strategies that strengthen relationships and drive referrals.
How can you take your business to the next level? By implementing MSP business growth strategies that drive efficiency, security, and long-term success, you can position your business as a trusted advisor and long-term partner for your clients.
Looking to grow your business with smarter cloud and security strategies?
Implementing MSP business growth strategies can help you scale efficiently and stay competitive. Explore Sherweb’s marketplace designed to support IT business growth. Book a call and speak to an expert today!
