You can’t afford to run a modern Dynamics 365 Business Central practice in hard mode. If your provider is making growth harder than it needs to be, it’s time to rethink the way forward.
The market is growing. Are you growing with it?
Microsoft Dynamics 365 Business Central is seeing double-digit year-over-year growth. That’s great news…if your business is part of it.
But what if you’re not?
What if other Business Central providers are scaling faster, landing more opportunities and benefiting from Microsoft’s momentum while you’re still waiting on answers, fighting for presales support, or managing the complexities of licensing alone?
That’s what we call hard mode—and it’s more common than you think.
If you’re trying to grow your Business Central revenue but feel like your current provider is slowing you down, you’re not alone and you’re not imagining it.
Let’s talk about what that looks like and what to do instead.
Signs you’re not set up to grow your Business Central revenue
If any of these pain points feel familiar, your provider may be holding back your Business Central growth and costing you revenue in the process.
1. Your provider treats you like a managed services business.
If your provider doesn’t understand the difference between recurring managed services and project-based delivery, they’re not going to support your sales cycle properly. SIs have unique go-to-market motions that require specific expertise, not generic MSP playbooks.
2. You can’t reach someone who understands your business.
If your only connection to your provider is a portal login, you’re missing out on strategic conversations. When there’s no real relationship or human touch, you’re left chasing tickets instead of building momentum.
3. There’s no strategic vision for your growth.
Support shouldn’t stop at license provisioning. If your provider isn’t helping you think through partner incentives, co-marketing, or long-term service expansion, you’re doing more work and leaving margin on the table.
4. Presales support is slow or nonexistent.
You don’t need someone to sell for you—but you do need a partner who shows up when it counts. Late or missing co-sell support slows down your deals and gives competitors an edge.
5. Licensing support causes more confusion than clarity.
Business Central licensing is complex. When your provider doesn’t have deep Microsoft knowledge—or worse, when they’re guessing—it creates billing issues, compliance risks, and credibility challenges with your clients.
6. There’s no insight into the Microsoft roadmap or market shifts.
If you’re not getting proactive updates about Dynamics 365 programs, upcoming changes, or market trends, you’re reacting instead of leading. That’s not just inefficient, it’s risky.
7. Your Business Central revenue isn’t keeping pace with the market.
Business Central adoption is accelerating and if your revenue isn’t keeping pace, something’s misaligned. Your provider should be helping you tap into that momentum, not making you fight uphill.
These friction points aren’t just annoying. They’re blocking your growth.
These symptoms aren’t just about convenience, they’re directly tied to lost deals, slower margins and missed incentives.
A provider that doesn’t understand your business model or support your momentum isn’t just a bad fit—they’re a blocker to your growth.
What it looks like to grow with the right indirect provider
You deserve more than reactive support. You deserve a partner that helps you:
- Navigate the Microsoft ecosystem with clarity and speed
- Maximize incentives and licensing margins
- Get expert feedback on positioning and co-sell strategies
- Build long-term revenue through repeatable, scalable delivery models
That’s how partners grow their Dynamics 365 Business Central revenue, by simplifying their backend, aligning with Microsoft, and leveraging the right enablement at the right time.
Ready to leave hard mode behind?
If any of these signs hit home, the good news is this: none of it is inevitable.
The right partner can help you remove friction, accelerate your sales cycle, and build a Business Central practice that scales profitably.
Discover your Business Central growth plan with Sherweb
